IntroductionAim of this analysis is to check if and in what parts The Family Guy resembles transmedia project. Why are we interested whether this project is an actual transmedia example?
Aim of this analysis is to check if and in what parts The Family Guy resembles transmedia project. Why are we interested whether this project is an actual transmedia example? Well, “Let's face it: we have entered an era of media convergence that makes the flow of content across multiple media channels almost inevitable” and the analysis goal is to check how well the content flow is planned in The Family Guy (Jenkins, 2003). If we then look at the content we should also assess its proper use on different platforms and adjustment of several projects to the story world. Because there are many series extensions only most relevant ones were selected for this analysis.
In order to check The Family Guy we will use academic sources balanced with audience and reviewers opinions to have a clear insight of the project. The Family Guy will be checked according to Jenkins’ 7 concepts of transmedia to have a general overview if we can actually say about The Family Guy transmediation.
- Fox production created by Seth MacFarlane;
- animated series for adults;
- presents dysfunctional family of the Griffins and their friends;
- narration takes place in fictional city of Quahog;
- first aired in 1998: 10 series, 173 episodes;
- loaded with pop cultural references, gags, flashbacks (usually self-referentail humour);
- entertainment for adults;
- criticised for racist and sexists jokes, presenting religion in a negative way and family as dysfuncional unit of the society;
- low artistic value.
"The ability and degree to which content is shareable and the motivating factors for a person to share that content [...]."
"[...] the ability for a person to explore, in-depth, a deep well of narrative extensions when they stumble upon a fiction that truly captures their attention."
"Some transmedia franchises foster an ongoing coherence to a cannon in order to ensure maximum plausibility among all extensions."