Introduction

Aim of this analysis is to check if and in what parts The Family Guy resembles transmedia project. Why are we interested whether this project is an actual transmedia example? Well, “Let's face it: we have entered an era of media convergence that makes the flow of content across multiple media channels almost inevitable” and the analysis goal is to check how well the content flow is planned in The Family Guy (Jenkins, 2003). If we then look at the content we should also assess its proper use on different platforms and adjustment of several projects to the story world. Because there are many series extensions only most relevant ones were selected for this analysis.



In order to check The Family Guy we will use academic sources balanced with audience and reviewers opinions to have a clear insight of the project. The Family Guy will be checked according to Jenkins’ 7 concepts of transmedia to have a general overview if we can actually say about The Family Guy transmediation.