"[...] the fan takes aspects of the story away with them as resources they deploy in the spaces of their everyday life (e.g. items from the gift shop)."
Caddell, 2009
First of all, due to the wide variety of products, the universe coherency is arguable, which influences negatively the fans reception of the story. The relations between characters, locations and events are changeable though, may not be clear to a common viewer.Secondly, many projects to supervise result in a weak preparation of the final product. As Bromley says about MacFarlane’s work, “I know that will rub some people the wrong way, because Seth Macfarlane has a ton of money and doesn't always put out the best product, but I calls it like I sees it” (Bromley, 2011).
Unfortunately, the lack of proper work on each project and the amount of badly prepared products creates a belief that the story itself is not the most important part but selling it to as many and in as many different ways as possible. It is believed that every weak project can be sold if it has a brand’s logo on it what many think is the case of The Family Guy franchising.
