"In immersion, the consumer enters into the world of the story (e.g. theme parks), [...]"
Caddell, 2009
Family Guy Live!
The fans entrance into the story of The Family Guy was only symbolic, two performances of Family Guy Life! were limited only to reading old episodes aloud by the cast members from the stage. The audience did not acquire any new knowledge about the story nor took part in the show so unique and personal experience of a viewer may be arguable.
On the other hand, we may argue like Scolari does, “If we consider that every translation is a process of text transformation, in which you always lose and win something, maybe the adaptations could be incorporated as one of the possible strategies of transmedia narratives” and perceive adaptation as a way to enhance the well known universe by its new discriminants (Scolari, 2011).
